How to determine if a website has been demoted during SEO optimization?

Being downgraded to a website is not a small trouble. Almost webmasters don't want this to happen to them. If the website enters the sandbox, the inclusion will decrease, and the snapshots will not keep up. In the worst case, you are directly criticized by K, and it will take months or even years to make a difference. Such a situation cannot afford to hurt you. Xiao Bian believes that SEO optimization should pay close attention to the dynamics of the website in normal times, and you can see whether the website has been demoted from some appearances.

1.site

This is the easiest way to check the health of a website. The main domain name is not in the first place, which means that the website has probably been demoted; if it is not on the home page, then you have to be careful, the website may be hacked at any time.

2. The number of website listings has been significantly reduced

The website used to include 500, for example, but now it has become less than 100. The inclusion has been greatly reduced, and it is classified and then returned. This situation is very dangerous.

3. Website snapshots are stagnant or regressed

Even if you keep updating original articles every day, the snapshots just can't keep up with the snapshots from a week ago, or even half a month ago, so I believe you won't be calm anymore.

4. The website's core keywords or long-tail keywords have dropped significantly or disappeared

After the Baidu update, the ranking of originally good keywords suddenly fell thousands of miles away, and disappeared within 100 pages. Suddenly all keyword rankings have dropped sharply, and search may start to abandon your website.

5. The homepage of the website disappears in the inclusion

This situation is not uncommon. It may be due to algorithm adjustments in the search engine itself, or there may be problems with the website itself. For example, the website is suspected of cheating during the seo process, or it was punished for cheating.

6. Only the front page remains in the website

This situation is also very common. For a long time after some new websites are launched, only the front page is included, but no other pages are included. This is normal for new websites. Generally, new websites have an assessment period.

The above points are a few signs that Xiaobian encountered in his usual SEO optimization about the website being downgraded. If one or more of these points appear on your website, the website may have been downgraded. At this time, you should investigate the reasons for downgrading one by one to avoid major losses to the website.