Certification Introduction

Official website certification is that Baidu displays the blue official website logo on the right side of the merchant's official website title in search results after verifying the qualifications of the website operator, website security, website authority, etc., to help netizens quickly identify authoritative and high-quality websites and prevent copycat websites. Infringement to netizens by phishing and fake websites.

In order to ensure the credibility of the official website certification, at this stage, customers need to pass real-name certification/on-site certification to verify the authenticity of the subject's qualifications before they can obtain the official website application qualification.

application criteria

Website security: Customers need to ensure the technical security of certified websites

Qualification authenticity: Customers need to ensure the authenticity of business entity qualifications

Website authority: Customers need to ensure that the product and service information published on the certification website has certain authority

application conditions

① Real name/field certification was successful

② Passed ICP compliance verification (Baidu promotes customers to meet industry requirements for real-name/on-site certification)

Note: ICP consistency means that the name of the customer qualification subject is completely consistent with the name of the qualification subject registered by the certification website in the Ministry of Industry and Information Technology

Official website name submission standard

The official website name must be the company's full name, website name, and brand name

① The official website name can be the full name of the company registered by the Industry and Commerce Bureau, or the abbreviation of the company name that is easily recognized by netizens, such as Beijing Baidu Netcom Technology Co., Ltd., Baidu Netcom, etc.;

② The official website name can be the full name of the website registered by the Ministry of Industry and Information Technology, or the abbreviation of the website name that is obviously different from other websites, such as Baidu, iQiyi, etc.;

③ The official website name can be the full brand name and product name registered by relevant institutions, such as honmau Media, Baidu Mobile Assistant, etc.;

④ The official website name must be related to the website content.

Official website names must follow certain standards

① The name of the official website may not violate laws and regulations or infringe on the interests of others;

② The official website name cannot refer to broad terms, such as flowers or air tickets, and cannot clearly point to a certain company or website;

③ The words "China","National","China" and other words should not appear in the official website names of non-institutions, such as China XX Network;

④ The name of the official website cannot be a privacy word.

Note: There is only one official website name. If it is already occupied, you cannot apply for the same official website name repeatedly

The final interpretation of the official website review belongs to Baidu

Official website display rules

After the official website certification is successful, when and only when netizens search for the precise official website name that you have certified, the blue official website logo will appear next to the official website where you apply for certification and only next to the search results. In order to ensure the search experience of netizens, we use accurate matching methods to trigger the display of the official website logo.

For example, the URL of the official website you apply for approval is "www.baidu.com", and the official website name is "Baidu Company".

When netizens search for "Baidu Company" and if the website they find is "www.baidu.com", the website will be marked with the blue official website logo;

When netizens search for "Baidu Xixia", even if the website they find is "www.baidu.com", it will not be marked with the blue official website logo;

When netizens search for "Baidu Company", if the website they find is "www.baidu.com/123/456", they will not be marked with the blue official website logo.