Top 10 promotion suggestions for online promotion of small and medium-sized enterprises in 2018

At present, online marketing has become the only way for companies to grab a piece of the Internet. If you don't engage in it, it will be a dead end. If you engage in it then, how do you engage in it? Has it become a problem for entrepreneurs? Many companies have invested in Baidu bidding, 58 Tongcheng, new media and other advertisements, and Taobao Express Online, but they have not made much money? A lot of money was wasted. Internet promotion is a person who burns money. If you can't play, don't play. If you don't play, you will die, and if you don't play well, you will die! 　　

Here are some suggestions for promoting small and medium-sized enterprises based on my years of promotion experience. I hope everyone can avoid detours!

　　1. Don't try to find a vent, you can't afford it

Many entrepreneurs go to listen to success and seize the wind, and always look for the latest technologies or promotion methods. If they are not experts, then this will definitely be dead. Without strong financial and resource background support, small and medium-sized enterprises can only look at the ocean and sigh. If it is not your thing, don't pick it. Grasp the general trend and manage your own acres and three acres of land well are better than anything else. Don't always think about grabbing the wind, as small and medium-sized enterprises can't afford it. Were they all affected by Lei Jun's words? (Standing on the wind outlet, a pig can fly).

　　2. Product service comes first, promotion comes second

Internet marketing promotion, in fact, there are not manynetwork companyAre you so mysterious? The premise of online marketing promotion is that your products are ok and your services are ok. Under this premise, you will carry out a series of promotions, packaging, marketing activities, brand marketing planning, etc.! Many companies put the cart before the horse and can't see clearly. They think that I just go to the Internet to promote and place a lot of advertisements. That will only be "water from a bamboo basket for nothing."

　　3. There is no best, only suitable promotion methods

Internet promotion takes effect immediately. Some promotion methods take effect slowly, while some promotion methods take effect quickly! For example, doing seo and promoting natural ranking. If keywords are used, it will be relatively stable after being done, and greater benefits can also be obtained, and the later cost will be relatively small! Baidu's bidding rankings can be ranked by paying for it, which costs a lot and is suitable for more violent products! Of course, the most important thing is to look at the ROI(Input-Output Ratio). The most important thing is the promotion method that suits you!

　　4. Only you know the product best. Try not to outsource

Understand customer responses to products as soon as possible, constantly solve customer problems, and improve product quality! Listen to your customers in all aspects and don't try to satisfy everything! There are no perfect products, only people who constantly perfect products! Internet promotion should not be outsourced, only technology outsourcing. You have to do the operation yourself!

　　5. Original articles are one of the best ways to increase the weight of a website and promote a company

Search engines such as Baidu are paying more and more importance to originality. Originality is of great significance to increasing the weight of a website! Xiaobian has been original for more than a month, and has increased the weight of a website to 4, which shows the importance of original creation. Storytelling and technical articles are of great value, so people will constantly read and spread them, which will achieve twice the result with half the effort in promoting the company! Originality is one of the most important means to increase the weight of a website and promote a corporate brand!

　　6. All employees sell and all employees promote.

Many business management is relatively dead. If you are a clerk, you are a clerk, and if you do design, you are a designer! Everyone in the enterprise has "marketing awareness" and "service awareness". They all combine their own work, participate in marketing activities, and serve customers, including internal customers and external customers. For example, Xiaobian's original company can be said to be all-staff marketing. No matter what position you are in, if you have business dealings, you can get a corresponding commission! All non-business personnel must be on the premise of completing their own company; there is a training company in Shenzhen, which is doing a good job. The reason is that the company's leaders are very open and aim at results and mobilize everyone to achieve results. No matter what promotion method you use! Even employees of the company have built their own corporate promotion websites, and the rankings are still at the top of the company's rankings. If it were put at the moment, many companies would not allow it! And this company is so open, so it has become its own advertisements everywhere on the Internet. The company's performance can be imagined! All-staff marketing may give companies unexpected results! Everyone is for the enterprise. When the enterprise is good, the employees can be good! Everyone understands this truth. All-staff marketing is the trend!

　　7. Online promotion is an ongoing process.

Online promotion and corporate brand building are both a continuous process that needs to be done every day. Don't spend three days fishing and two days drying the Internet. Do a little bit every day. Seo also requires a process. It does not mean that you will have results as soon as you do it. This is a test of the company's patience! Including advertising, the same goes for Baidu's bidding. It must continue to be viewed and viewed. It cannot be stopped just because the results are all today! The same is true for Alibaba store promotion, investment must be continuous! Only then can we get a piece of the pie in the future competition!

　　8. Promote it using new media and multiple promotion methods.

Traditional blogs, classified information, B2B, video, SNS, group buying, Taobao, Weibo, etc. can all be tried. Today, a series of new platforms and promotion methods such as headlines and online live broadcasts must be tried. Promote through different promotion methods to expand the scope and breadth of promotion! You may receive unexpected results! Select the best means that suits your company to focus on promotion, supplemented by other promotion means.

　　9. Online promotion is not everything, quickly build your own "fish pond"

Do a good job in top-level design, don't blindly follow the trend, and don't be superstitious about online promotion. Internet promotion is not everything. Know where your users are, whether it is easy to deal online or offline! Online, you need to find yourself and have a relationship with users, whether you use the public account or the community, so that you can be in the user's field of view. Develop your own customer "fish ponds" offline. No matter what means you get customers, you must remember to serve these customers well, organize more related activities, and establish contact with old customers. Old customers are the best promoters for new customers. The management and maintenance of online and offline customer data is the cornerstone and lifeblood of an enterprise's performance!

　 10. Exchange and study to master the latest online promotion methods

Learning is the only unchanging law in this world. No matter who you are or what you are like now, you can beat your peers through learning. The time cost of exploring yourself is too high, so you can establish a circle, like communicating and promoting methods between peers and non-peers. There is no best, only better! Only through communication can we see whether our methods are smart. Stupid people are people who work behind closed doors! This one is suitable for all industries and everything!