How long does it take for website keyword optimization?

Keywords are divided into unpopular keywords, general keywords, general popular keywords, popular keywords, and super popular keywords. The greater the competition for keywords, the longer the time it takes to be ranked on the front page. The competition for keywords not only refers to the search index of keywords, but also includes the commercialization of keywords and the profits brought by keywords. Commerciality mainly refers to the promotion of keywords by Baidu, and the profit level mainly comes from the strength of the website located on the front page.

1. Unpopular keywords

It takes about 1-2 months for general unpopular keywords to reach the homepage. Unpopular keywords are those with a search index of less than 100. Moreover, search keywords are basically not promoted by Baidu on the homepage of Baidu. There are also settings for the internal pages of corporate websites. The keywords ranked are called unpopular keywords. The utilization value of unpopular keywords is very high because the cost of making a home page is very low. For example, many long-tail keywords are unpopular keywords. These unpopular keywords bring in an IP every day and can accumulate a large number of users, and the conversion rate of long-tail words is very high.

2. General keywords

It takes 3-6 months for general keywords to reach the homepage. If you have a very good optimization skills, you can basically rank them in 3-4 months. The daily search index for general keywords is between 100 and 300. When searching for general keywords, the home page of the company website is ranked on the home page of the company website. On the second page, most of the rankings are still ranked on the home page of the company website. There will be a small number of rankings of Baidu's bidding websites and inside pages of large websites. Ranking.

3. Generally popular keywords

Generally, it takes 6 months or more to achieve the home page time for popular keywords. The daily search volume for popular keywords is nearly 1000, and a large number of Baidu bidding websites appear on the home page when searching for popular keywords. For example, words like "plastic" are generally popular keywords, with an average search volume of more than 1000 and a large number of bidding links. Another characteristic of generally popular keywords is the appearance of major stations on the front page or the ranking on the front page.

4. Popular keywords

Popular keywords such asIt may take more than a year for words like "Yunnan Tourism" to be on the front page. Searching for this keyword is basically based on the home page ranking of major websites, and basically has no home page ranking of corporate websites. Hot keywords need to be completed together with the optimization and promotion team, and also need to be combined with marketing promotion to make it possible to rank on the front page. Therefore, individuals are not recommended to optimize popular keywords.

5. Super popular keywords

Super popular keywords, such as "car" and common words in life, may have tens of thousands of searches per day, and the home pages are all home pages and sub-domains of large portal sites, Baidu products, etc. Generally, super popular words do not have Baidu bidding links because the search volume for these words is too large and the conversion rate to the website is not high. Compared with the high cost, bidding is not cost-effective, so these words do not have bidding rankings.

Relationship between external chains and rankings:

1. Update cycle of external chain

The external link update cycle mentioned here is not the data of relevant fields that is usually queried in webmaster tools, but refers to the data of Baidu webmaster platform. These are links recognized by Baidu that can be counted as external links. The update cycle of external links is slower than the update cycle of keyword rankings, generally 11 days to 17 days. Generally, after the keyword ranking is updated, the external chain will update and start updating, and it will be updated three times a month. However, updates to external links will not synchronize the time. For example, updates on November 11 may not be displayed until November 20, and updates on November 10 may not be displayed on the webmaster platform until early December.

2. The relationship between external chain updates and rankings

What is the connection between external chain updates and ranking updates? According to our statistics, generally, the ranking of the next update after the external chain update will improve. This time is about a week, and the effective time of the external chain will be about a month later. If we are doing a general keyword, then calculating the keyword ranking time will know that a ranking may appear one month after the external links we do. If it is an unpopular keyword, it may be ranked in the top 20 or even on the front page.