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SEO optimization website keyword selection skills

dowebsite SEOYou can often see weird keywords appearing on some websites, and you even wonder how this was done? What are the methods to choose keywords? The following small editor shares the website for everyoneSEO optimizationHow to choose keywords!

There are five main points to pay attention to when selecting keywords:

1. Don't choose common words and adjectives in life

Once upon a time, the keywords on a website were "love life, love fashion". These two keywords were the same status and did not explain a specific thing. For example,"SEO" describes a specific thing, so we can find relevant content through searching SEO."Love life" and "Love fashion" are just a vague concept and do not specifically refer to a certain thing. By searching these two keywords, you cannot find a very targeted page.

2. Don't choose too popular keywords

For the average SEO or even SEO team, the price to pay for a very competitive and popular keyword is too high. If you want to sell computers, why not choose to make a certain model and style of computers? Instead of choosing the word "computer"? Keywords with large search volume can certainly bring a lot of traffic to the website, but the pertinence of these traffic is very weak, and the bounce rate is much higher than that of more precise keywords with less competition.

And it takes a team half a year to get keywords to make a very popular one, and a team can put a large number of general words on the front page in half a year. Of course, if you have such strength and don't worry about time and cost, you can make hot words. Hot words are difficult, so you can choose the right word by "how to distinguish the difficulty of keyword optimization".

3. Don't block the brand words of other websites

In the same industry, other brand words have good search volume, so it is very stupid to use this word as a keyword to intercept other people's traffic.

1. Search engines have a certain protective effect on brands, and once you discover that you are stealing someone else's brand website, you will be demoted.

2. Users are brand aware and will not easily regard a fake brand as a brand.

3. Waste time branding others instead of building your own brand.

4. Select the long-tail keywords that users are accustomed to searching

An article with the same content, one title is "What should I pay attention to when selecting keywords" and the other is "Two and Three Things to Choose Keywords". The former is a long-tailed word that conforms to users 'search habits, and the latter is a long-tailed word to please users. When laying out long-tail words on your website, you should choose the former rather than the latter.

5. Don't choose keywords that are not competitive

Of course, it will take shorter time for keywords with less competition to be ranked, but what about after they are done? It may not bring much traffic. Some long-tail words that are not competitive can be easily created using the inside pages of the website. If you use the front page and column pages to rank, it will not only waste time, but will also affect the content structure of the website.

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