Why should companies open Weixin Official Accounts?

Before using a new product, we usually need to understand the characteristics and combine them with our own circumstances before considering whether to carry out it.

    Future of mobile Internet

According to statistics from the "2013-2017 China Mobile Internet Industry Market Foresight and Investment Strategic Planning Analysis Report", as of the end of June 2012, the number of Internet users in China reached 538 million, of which mobile Internet users reached 388 million, an increase of approximately 32.7 million compared with the end of 2011. The proportion of Internet users using mobile phones to access the Internet increased from 69.3% at the end of last year to 72.2%. The number of desktop computers is 380 million. For the first time, the number of mobile Internet users has surpassed the number of desktop Internet users. This also means that the mobile Internet has ushered in a period of rapid development. From this point of view, corporate online marketing is not just on computers, but also on the mobile phone market. Competition is needed.

    Advantages of WeChat platform

According to third-party statistics, 70% of mobile phone users have opened personal WeChat, and their ages range from primary school students to the elderly, and people of all ages. So far, Tencent has 500 million WeChat users. Consumers are the target pursued by enterprises. The number of people determines the amount of wealth. With 500 million users or more platform resources in the future, are you planning to miss it?

    WeChat user viscosity

No one will go to Taobao every day, no one will go to Weibo every day, and no one will go to your company's website every day to learn about the latest product and service information, but WeChat can. WeChat is a communication tool. The characteristics of real-time communication determine its use value. Sharing in the circle of friends allows social relationships to replace point-to-point interactions. This is not only a relationship, but also an influence! Its user viscosity is unmatched by any product, which means that enterprises can allow users to obtain information and interact faster and more conveniently, and the company's brand influence will be greatly enhanced.

    What can the public account do?

Enterprise WeChat public account is enterprise media release platform, sales information release platform, crisis public relations platform, consumer interaction platform, promotion activity development platform, new product display platform, research platform, corporate culture communication platform, talent recruitment platform, etc. All enterprises pay attention to and need can be realized in enterprise WeChat public account. So open Weixin Official Accounts as soon as possible to guide your users to pay attention!

The core role of Weixin Official Accounts is to provide users with a better brand service experience and let the brand be deeply rooted in the hearts of the people. It is also convenient for users to share good products and services with the circle of friends around them to achieve proliferation marketing.