Don't compare anyone cheaper: Good quality and service are the way to long-term business

Today, I want to talk to you about a topic, which is also a very troublesome phenomenon in the industry-"rolling prices".

Do you often see advertisements like this? "The lowest in the entire network!" "Miss today and wait another year!" "Break through the base price!" Prices are lower than each other, and numbers are scarier than the other. It seems that whoever has a higher price loses.

But did we really win? Has business really gotten better?

The price war is actually a game without winners

When we started the price war, everyone thought very simply: if my price was lower, customers would come to me.

What happened? If you reduce the price, I will reduce the price. Profits are getting thinner and thinner, and less and less money are received in pockets. In order not to lose money, some companies have begun to think of ways: Maybe the service can be simpler? Maybe some features can be removed?

In the end, the company cannot make money and has no energy to innovate; employee benefits are affected and talents cannot be retained; what customers get may seem cheap, but it may be problematic to use. It was like a game of grabbing seats. When the music stopped, everyone suddenly realized that the chairs had been removed to the point where only one leg was left, and no one could sit steadily.

Why do we easily fall into the "cheap" trap?

Because "cheap" is too conspicuous. On the mobile phone screen, the lowest number can always be seen at first sight. The advantages of "good quality" and "considerate service" require time to experience and truly use them before they can be known.

As a result, many people have developed the habit of "looking at the price first". But let's calmly think about it, do the brands you recognize and trust the most in your heart really choose because they are "cheapest"?

Often not. You trust it because its things are reliable and worry about using it; because when problems go wrong, people can be found and solved quickly; and because it can always give you just the right help when you need it.This peace of mind and trust cannot be exchanged for no amount of "discounts".

Good quality + good service is your "invisible wealth"

1. Good quality, can speak for yourself

For a solid and easy-to-use product, you are the best salesman. If customers use it well, they will be willing to buy again and will be willing to recommend it to people around them. The long-term business brought by this trust is far more stable and valuable than doing one order and counting one order.

2. Good service can tie people's hearts down

When everyone has the same things, the difference in services is too big. Patience and professional answers, quick and effective support, sincere and attentive care... these warm details will make customers feel that "choosing your home is a relief." They will become your friends, not just a phone number on the list.

3. Only by focusing on value can we go further

When a company doesn't have to stare at its competitors 'price tags all day, it can focus all its energy on the right thing: how to make its products better? How to make the experience more comfortable? How to solve the problem that the customer hasn't said yet? Such a company is creating real value for itself and its customers, and the road will naturally widen.

We know that this may cost us some customers who only look at price. But we believe more that there will be more people who care about the same things as us.

So we choose to spend our time and money on the following things:

Polish the product:Do every detail carefully so that you will feel "value" when you get it.

Cultivate good services:Be your reliable backing. If there is a problem, we are all there.

To be honest:Don't brag, don't hide, tell you honestly what you can and can't do.

What we want to provide is not a one-time "bargain deal", but a trustworthy, long-term relationship.

Maybe, as a customer, when you make your next choice, you can ask yourself one more question: "What else do I care about besides the price?"

Perhaps, as a partner in the industry, you can also think together: Can we work together to change the competition arena from "price" to "value"?

There are less "life and death" price reductions, and more "hello, I am good" creations. When we all start to compete for quality and dedicated services, the entire industry will become better, and the ultimate beneficiaries will be everyone, including us.