How to obtain customer needs, some effective methods for companies to find customer resources

Customer resources mean that enterprise clusters can better target and develop target customers, and by establishing professional, segmented and smooth intra-group transaction channels, they can better obtain customer needs and grasp market changes. It is obvious that customer resources can better increase the competitive advantage of enterprises in the market. Therefore, companies must master some effective methods to find customer resources.

Here, through Xiaobian, we will share some commonly used methods to find customer resources.

1. Universal search method:

This method of finding customer resources is also called house-to-house search or carpet search. The key points of the method are: in selecting a specific market area, targeting a specific group, using door-to-door, mail, telephone, email, etc. to search and confirm organizations, families or individuals within the range without omission.

2. Advertising search method:

The basic steps of this method are:

(1) Send advertisements to target customer groups;

(2) Attract customers to come to carry out business activities or receive feedback. For example, send an advertisement for a certain weight loss device through the media to introduce its functions, purchase methods, locations, agencies and distribution methods, etc., and then launch activities in the target area.

3. Shao's search method:

This method is to find customers through direct introduction or information provided by others. It can be introduced through social relationships such as acquaintances and friends, or through partners and customers of the company. The main methods include telephone introduction, verbal introduction, Letter introduction, business card introduction, word-of-mouth effect, etc.

4. Data search methods:

Finding customers through data review can not only ensure certain reliability, but also reduce workload and improve work efficiency. Therefore, customer research should be carried out in the early work to understand the characteristics and conditions of the customers, and propose appropriate targeted strategies for customer activities. However, what needs to be paid attention to is the timeliness and reliability of the data. In addition, paying attention to the accumulation of data (industry or customer's) over time can often be more effective in carrying out work.

Materials frequently used include: information provided by relevant government departments, information on relevant industries and associations, statistical data of countries and regions, corporate yellow pages, industrial and commercial enterprise catalogs and product catalogs, mass media such as television, newspapers, magazines, and the Internet, and customer releases. News, product introductions, corporate internal journals, etc.

5. Entrusted assistant search method:

This method of finding customer resources is widely used abroad. Generally, in a specific region or customer group, a paid method entrusts a specific person to collect information for yourself and understand intelligence information about customers, markets, regions, etc.

6. Customer data organization method:

This method is essentially a "data search method", but it also has its own characteristics. We emphasize customer data management because its importance is very prominent. Existing customers, units that have contacted the company, participants in activities organized by the company (such as public relations, market research), etc., should be well processed and preserved. If these data are accumulated to a certain extent, it will be a piece of wealth. This is particularly important today when marketing is intensively cultivated.

7. Searching method for a fair:

There are many international and domestic trade fairs every year, such as the Canton Fair, High-tech Fair, Small and Medium-sized Enterprises Expo, etc. This is an excellent business opportunity. We must make full use of it. Trade fairs not only realize transactions, but more importantly, find customers, connect with relationships, communicate and understand.

8. Ways to find various activities of enterprises:

Enterprises generally contact customers directly through public relations activities, market research activities, promotional activities, technical support and after-sales service activities. In this process, the observation, understanding, and in-depth communication with customers are very powerful, and it is also a good way to find customers. method.

9. Finding methods for e-commerce platforms:

Enterprises can conduct direct online trade through some B2B e-commerce platforms, and this method of finding customer resources can more directly identify customer groups. This is also the most common convenient method used by many companies at present, such as Alibaba and other e-commerce platforms.

10. Search engine search method:

With the acceleration of network informatization, more and more companies are pushing their own businesses to the Internet. On the one hand, they promote them by establishing their own websites; on the other hand, they use more intuitive and higher-attention search engines to increase the popularity of the company itself.