Website SEO Optimization: What should the internal chain do?

For webmasters friends, how to better operate the website is of great concern to everyone. There is a very important way for website operations, which is to bring traffic through search engines. So there is search engine optimization SEO. I saw a question in the search Q & A today: For a new website, when setting internal chain rules, should the more internal chains generated, the better? When publishing article content, is the internal link automatically generated by the system or manually added? It turns out that there are still many webmaster friends who hold a wait-and-see attitude towards intra-chain issues and are basically at a loss.

What should we do with intra-links on the website? Just as this friend suggested, when setting intra-link rules, should the more intra-link generated, the better? This is definitely wrong. As webmasters, everyone should have heard of the article, preferably no more than three anchor texts within the link. If you are interested, you can read an article written by Guardian Yuan Kun: Do you really know how to add anchor text when updating the content of the article? Regarding the second question, whether the internal chain should be automatically generated by the system or manually added. For websites such as personal blogs, if the website content updates slowly and few updates, it is best to manually add target keyword links. For large sites, some system generation can be added appropriately. For webmaster friends proposed how to do the chain within the site, guardian Yuan Kun has the following suggestions.

One: When updating an article, it is best not to have more than three internal anchor text links.

When a spider crawls inside our site, it assumes that the anchor text points to a link that explains the anchor text. For example, guard Yuan Kun in an article SEO this word plus a link, spiders will think this link is the explanation of the word SEO. If too much anchor text is added to the article, directly give the spider an idea: there is too much to explain in this article, and the content is too profound to be understood by the public. What my users need is popular knowledge. So many times, the same article, the fewer links you add, the faster it is included, the better the ranking. (If you study Sina blogs, you should find something. Articles without anchor text are collected quickly).

2: Which words on the website should be used as intra-link anchor text?

Since the website needs to add intra-link anchor text, which words should be used on the website as intra-link anchor text? I believe that webmaster friends do not understand which words they need to be anchor text. Or just add anchor text based on your own feelings. Regarding this issue, Guardian Yuan Kun suggested: In the early stage of the website, some internal links can be made to brand words, website names, and website core keywords. After all, these are the internal chain foundation of the entire website. Then you should try to expand the keywords on the column page and keywords related to the industry and business of the website. In the middle and late stages, long-tail words should be the main ones. For most websites, brand words can bring a certain amount of traffic, but the keywords on the column page and industry words are relatively competitive, so long-tail words should be the main source of traffic. At this time, this should be the main focus when updating the website. For most open source programs, this is better done, such as related reading, such as the previous article and the next article.

3: Add internal chains or let nature take its course

Webmaster friends have all heard that content is king, and external chain is king. Therefore, many webmasters collect a large amount of content and publish external chain advertisements on the Internet. Just in order to gain the favor of search engines, as the search engine algorithm was upgraded and adjusted, this method no longer worked. At this time, we heard about user experience, high-quality content, and internal links. What Guardian Yuan Kun wants to say here is that when adding internal links to the article, it is better to let nature take its course and there is no need to add them deliberately.

Every webmaster friend wants his website to better adapt to users and search engines.website SEOOptimization is not a one-step goal. I hope everyone can persist in doing it. Here are two minor phenomena for everyone: First, many technology media platforms basically do not add internal links to the content of articles unless there are related articles (recommended reading); second, some website operators pay more attention to the establishment of brands and the exposure of plain text of domain names, but do not pay attention to the layout of internal links.