Enterprise digital transformation: Why must the company's official website simultaneously develop Mini programs?

In the traditional PC era, corporate official websites are the core window for brand display; in the era of mobile Internet, user behavior has shifted from "search access" to "scene-based instant access."

According to QuestMobile data, the average daily usage time of mobile Internet users in China in 2023 will exceed 6 hours, of which more than 70% of the traffic will be concentrated in the super APP ecosystem (such as WeChat and Alipay). Against this background,Mini programsWith the feature of "using and walking without downloading", it has become the shortest path for enterprises to connect to users.

Analysis of core reasons

1. Omni-channel traffic integration

Official website: The main entrance for traditional PC, suitable for in-depth content display

Mini programs: Convenient access to mobile terminals to meet instant needs

2. Data interoperability: Achieve seamless connection of user behavior data

Seamless user experience

Scan code/search ready-to-use: Reduce user dropouts and increase conversion rates

Complementary functions: The official website provides comprehensive information, and Mini programs focus on core services

3. Unified brand presentation

Feel consistent style: Strengthen brand image recognition

Simultaneous content updates: Ensure information consistency

4. Expansion of functional scenarios

Official website: suitable for product display and press release

Mini programs: Suitable for online transactions, membership services, and interactive marketing

5. Adapt to market trends

Weixin Mini Programs have more than 500 million daily activities and have become an important traffic portal

It is inevitable that user habits will migrate to mobile

If you need to develop official website Mini programs, you can contact online customer service.