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Entrepreneurs: Don't ignore the value of trademarks!

Many entrepreneurs have just started their careers and do not want to waste time and money to register trademarks. They think that they can wait until their careers mature. This is a wrong idea! Maliciously registered trademarks occur frequently, and the importance of trademarks to startups is self-evident.

For an unregistered trademark, the exclusive right to use the trademark will be granted to whoever applies for registration first. Therefore, once the trademark is registered by others, in addition to being unable to use the trademark anymore, they may also be sued or spend a larger sum of money to buy this trademark.

According to the provisions of my country's Trademark Law, the trademark right is valid for 10 years, counting from the date of approval of registration. An application for renewal is made within 6 months before the expiration. If the application fails to be made within this period, a six-month extension may be granted. Renewal can be repeated indefinitely, with each renewal period of 10 years.

The value of a trademark cannot be accurately measured, but it can appreciate with the popularity of the brand. The larger the market and the higher the frequency of use, the greater the value of the trademark evaluation.

Issa Kendler, founder of the Coca-Cola Company, once said: "If all the property of Coca-Cola were suddenly reduced to ashes today, as long as I still owned the trademark" Coca-Cola,"I could definitely announce to you that in half a year, there will be a new Coca-Cola Company on the market with exactly the same size as it is now."

After "The Legend of Miyue" was hit, a young man from Zhengzhou became popular. He wanted to open a pastry shop in the name of Miyue, so he spent more than 4000 yuan to successfully register the "Miyue" trademark. As a result, 16 months later, a food company in Guangdong offered 1 million yuan to purchase the trademark.

It can be seen that the intangible value of a good trademark is immeasurable. Even for a startup, as long as you run it well, the value your trademark will bring to you is immeasurable!

So how should the value of a trademark be evaluated?

1. The stronger the versatility of a trademark, the greater the valuation. If a trademark can be used in many products or services, the higher the expected return of the trademark and the greater its development potential. However, if it is a professional trademark, it will be evaluated through the price consumption level of the product or service.

2. What many entrepreneurs don't understand is that trademark rights have a lot to do with geographical scope. If your trademark has a wider geographical influence and more consumers are recognized, the greater its value will be.

3. The exclusive right period of each trademark is 10 years, and can be continued to be used through renewal after expiration. Therefore, the longer the exclusive right period, the higher the value of the trademark.

4. The value of the trademark can also be evaluated by determining the discount rate. Based on the calculation of turnover and other data, the discount rate of 30% is used for the capital profit rate.

5. Market awareness is particularly important. Well-known trademarks expand rapidly and have a high share. Therefore, well-known trademarks have higher value than ordinary trademarks. For ordinary trademarks, they need to be evaluated through the level of capital turnover and the speed of sales., market share, and quality of after-sales services. If you need to register a trademark, you can consult online customer service or telephone 0577-62825815.

If you need Trademark Registering, you can contact online customer service.

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