Answer: Who do you want to see the corporate website?

honmau MediaI often encounter some corporate customers from time to time, and I often wonder who will actually look at your corporate website. In fact, this issue has been entangled by many managers and bosses. The reason is very simple. They want to establish a new image in front of old customers and want to win new customers. More often, old customers are regarded as the core value of ordinary corporate websites, so they often linger on the question of who to show them to. Today, honmau Media explained this issue to all corporate managers. In fact, no matter how much a public-type corporate website thinks, it is for potential customers to see. The reason is very simple, because only these people want to understand you, know you, and get the information and products they want from your website platform. However, those users who cooperate with you are basically not interested in what your website has because they are already familiar with it. At that time, what they look at was the company's ability to meet and connect with people. Only when your website is upgraded to Shanggang.com will you have new and old customers (today, we will not talk about the mall website, just talk about ordinary corporate websites).

1. How to capture potential user experience?

Many friends often ask this sentence, what is user experience and how to gain the trust and desire of potential users. In fact, this principle is very simple. On the Internet, if you are a seller, you generally don't realize what user needs are, but if you are a customer, you can often meet the most direct user needs. For example, if you go online and search for a movie, and the search results disappoint you, then you will know what user experience is and what users need to search? Because at this time, you start to curse. Why are there no film sources, no introduction, no download addresses, no plot clips or anything? So many why are the result of your experience, so this is the user experience.

2. Why don't old customers look at your website?

In fact, as a manager or purchaser, you should understand this truth best. If you become someone else's customer, will you use search engines or the other party's website to get to know the other party's company at the beginning and know what products the other party has, what it sells, etc. The fastest way is to go directly to the other party's company to discuss cooperation. However, once you understand the other party's company, you have already negotiated a cooperation. Do you still go to each other's website from time to time to check products and learn about corporate culture? I don't think so. You will directly call the salesperson or relevant leader to inquire directly. Therefore, old customers basically don't look at your website unless it's special information or when introducing it to other friends, but they won't search page by page for the products and materials they need like new customers.