Ma Huateng responded to Yuanbao's Spring Festival allocation of 1 billion yuan in cash: hoping to recreate the grand occasion of WeChat red envelopes that year

Fast Technology reported on January 26 that a few days ago, Tencent released the "Notice on 1 Billion in Cash during the Spring Festival".It was announced that the Spring Festival red envelope event will be launched on Yuanbao App. Users can participate in and share 1 billion yuan in cash, and the maximum amount of a single red envelope can reach 10,000 yuan.

Relevant sources from Tencent revealed that the above red envelopes can be directly withdrawn from Yuanbao to WeChat.

According to the China Business News, at Tencent's annual meeting held today, Ma Huateng, chairman of Tencent's board of directors, mentioned that Yuanbao's 1 billion yuan cash activity during the Spring Festival,I hope to repeat the grand occasion of WeChat red envelopes back then.

Ma Huateng said that Yuanbao wanted to make the social product Yuanbao Party, and said that this was originally a top secret project.

It is understood that during the 2015 Spring Festival Gala,Tencent once issued 500 million yuan in cash red envelopes through WeChat. On New Year's Eve, the number of participating users reached 20 million. The total number of red envelopes received and received exceeded 1 billion, and the peak number of interactions reached 810 million times per minute.

This promotes the growth of Weixin Pay users and the increase in the number of bonded cards, significantly enhancing the influence of Weixin Pay.