Does the website include or not rank? Start with these few details

Some websites can have more than 10,000 IP addresses per day by collecting thousands of items, but there are still some websites that include millions of items, which is just a few thousand IP addresses. Why is the gap between websites so big? The number of entries does not determine the ranking height, but the ranking height will 100% determine the amount of traffic. The following details may not be noticed by you.

Question 1: Data is put into the underlying library

What is the underlying library? Just like some girls in a relationship, they are talking about one in their hands, but they still have one or more spare tires following them. If you are unhappy and break up with your real boyfriend, then these spare tires can officially move forward, and before they officially gain their "identity", they will be the bottom bank.

Why is it placed in the underlying library? You have certain utilization value, but you are not the best. This involves issues such as content value and page structure. However, generally speaking, a highly original website is difficult to put into the underlying library. The lower the maintenance cost of a website, the greater the probability it will be placed in the underlying library. Just like those B2B platforms, there are millions of indexes, but most of them will be stored in the underlying library.

Question 2: The article has lost its validity

Someone asked me before: Why is my ranking on this page gone? It has been stable for several years. But honey, have you ever wondered if this article was applicable three years ago and still applies now? Some things really go out of style! You have been counting on one page ranking for three years, how many updates have other websites received in three years? If you don't give up your position at this time, it's really difficult for heaven to tolerate. At the same time, for some time-sensitive pages, the "expiration time" should be clearly marked to avoid speculation and avoid punishment.

Question 3: Unstable page crawling

When a spider grasps a page, it doesn't just grab it once. We can find that many pages are crawled by spiders repeatedly. However, if your page is unstable, it will seriously affect the page's rating. If spider grabbing is unstable, user access will be unstable. How can we get a ranking? Common reasons for this problem include: DNS, unstable server, firewall issues

Question 4 There is a problem with TKD writing

After so many years of SEO processing, there are very few people who do not modify the TKD of customer websites. 95% of websites are incorrectly written, and 50% of websites are handwritten incorrectly. They are not handled in accordance with the rules at all. They are randomly laid out, or "copying" the title keywords of other websites. Are the pages ranked and what is the most important thing? It's just the title keywords. If these are not written well, what is the use no matter how many you include them?

Question 5: The page is rated too low

Low page scores for the same information, even the same title, will lead to completely different ranking effects. What causes page ratings to decline? Page opening speed, the number of advertisements, the size of advertisements, induced advertisements, false downloads, too much text tracing, confusing article layout, single internal links, excessive page optimization, and some forced pop-ups will all affect the overall scoring effect of the page.

Question 6: The bounce rate is higher than that in the same industry

There are two main aspects to search engines evaluating the advantages and disadvantages of websites. The first aspect is: website hard indicators, such as the above. The second aspect is through user feedback. If users report that the website is good, then the website will get higher scores. If your readers say the website is not good, then you are not good. How do search engines know? The bounce rate is an obvious problem.

Question 7: Invalid pages are crawled too much

What is an invalid page? To sum up in a simple sentence: Pages that are not helpful in ranking are invalid pages, such as: About Us, Contact Us, and some multiple filters: Greenland Century City, Yunlong District, Xuzhou City, Jiangsu Province, which lists "Jiangsu Province","Xuzhou City","Yunlong District","Greenland Century City","Three Rooms and Two Halls", and "One Wei" respectively list the criteria to filter and combine them. This is the so-called invalid page! In addition, many websites have some blank pages with a few introductions, which is also a very common invalid page. The richer the page, the greater the role of the page. Conversely, the less information, the lower its effectiveness.

Question 8: Relatively poor professionalism

The higher the professionalism, the better the ranking of this website will be. What is professionalism? Today, a certain Fortune 500 corporate website asked me to do SEO, but I refused. Why? Although the company ranks among the world's top 500 companies, the website is terrible. Compared with websites in the same industry, it is not even as good as 1% of the same industry. Such a website should still be rejected. There are three main aspects to professionalism. The first aspect is that the amount of information coverage can fully meet the needs of users. Second, the authority of information. The higher the authority, the higher the credibility. The last aspect is the speed of information: if a website has large information coverage and authority, coupled with fast update speed, then the website's ranking will definitely not be checked! Even if SEO itself is relatively weak.

Friendly reminder: Since Baidu Pider3.0, countless websites have experienced a cliff-like decline. The greater the decline of a website, the more relatively invalid pages there will be. Such websites should be more vigilant and be more likely to usher in a "reshuffle of rankings" in the later stages of the limit to avoid further decline in rankings. Websites should immediately find out the problem by themselves to avoid the embarrassing situation of no inclusion or ranking in the end.