Register a public account to choose a service account or a subscription account?

First understand the difference between service number and subscription number:

Service number:

The WeChat public platform service number, as the name suggests, is mainly used to provide services to customers. Generally, banks and enterprises use it more for customer services.

1. Support custom menus. Support advanced interfaces after WeChat authentication. The advanced interfaces can obtain and analyze user information.

2. You can only send one message in group a month.

3. When sending a message in group, the user's mobile phone will receive the message like a text message and display it in the user's chat list.

Subscription number:

WeChat public platform subscription number. Mainly to provide information and information. It is used more by general media.

1. The WeChat public platform subscription account can send a group message every day. Mass messages appear directly in the subscription number folder.

2. When a subscription account sends a group message, mobile WeChat users will not receive message reminders like text messages.

3. In the address book of mobile WeChat users, the subscription number will be placed in the subscription number folder.

4. Custom menus are not supported by default, and Weibo authentication or WeChat authentication is required. Weibo authentication requires at least 500 users in the subscription number, and WeChat authentication requires 300 yuan per time.

5. Even if the subscription number is authenticated, it does not have advanced interface-related functions.

The main differences can be seen based on the above characteristics:

1. Service numbers can apply for custom menus, while subscription numbers require certification to support custom menus.

2. The service number can only send one message in group per month, and the subscription number can send one message in group per day.

3. There are message reminders for messages sent by the service number, but no messages sent by the subscription number, and they are directly placed in the subscription number folder (folded).

Many users may consider registering two Weixin Official Accounts, one service number and one subscription number.

The author believes that the two public accounts are easy to mislead users. Users do not know which to add, which is official and which is not official, because users do not know what service number and what subscription number are, which may easily cause brand confusion and instead cause corporate brand damage.

If this is the case, the corresponding user groups should be separated:

1. The service number can provide services to all users. Companies send a message to users in groups every month to provide a very appropriate publicity. If you push the message every day, it will easily cause users to dislike and cause users to cancel their attention.

2. Subscription numbers can attract the attention of users with close relationships, such as channels and wholesalers. These users want to always know the latest information of the company, and pushing information every day is acceptable to users.

There are also many companies that may consider using subscription numbers directly. Subscription numbers can achieve custom menu effects through paid authentication. The key is that information can be pushed every day, which is very convenient for publicity.

The author believes that Tencent must have their considerations in dividing public accounts into service numbers and subscription numbers. The service numbers are designed to provide services to users, and the subscription numbers are designed to push information and information to users. The difference can be clearly understood from the name. The continuous upgrades of WeChat will inevitably lead to a deep differentiation between the two. If you choose a subscription number now and the service number launches more functional interfaces in the future, the subscription number should not be available. The subscription number needs to be able to push information frequently, which has been done now. The service number still has many functional interfaces that have not yet been opened. When you want to use the service number again, it will be more painful, because the users you have accumulated now are all on the subscription number, and it will be difficult for you to guide all these users to pay attention to the service number.

In contrast, I recommend using service numbers. For service numbers:

1. Only one message can be sent in groups every month, and general companies do not need to send messages every day. Of course, if they could send messages once a week or half a month, how great would that be? I hope the WeChat development team can consider it.

2. WeChat is a very convenient tool. Users can obtain information through the customized menu of the service number.

3. As an enterprise service, WeChat still has many interface functions to be improved, so more interface functions that are convenient for enterprises to provide services will be introduced in the future.

In short, Tencent has created a problem for the majority of enterprises. You can't have your cake and eat it at all. How to choose depends on you.