What is the website bounce rate and PV value to pass?

As an SEO staff member, it is your duty to ensure that your website's ranking is improved, but have you carefully checked the website's bounce rate and PV value? I can say with certainty: more than 70% of engineers have never deliberately solved these two problems. When you think you have done your best, why don't you move up? But are you really working hard?

As we all know, there are actually two evaluation criteria for search engines to rank websites. The first evaluation criterion is hard indicators, such as page structure, internal chain layout, number of external chains, effective inclusion, etc. The second indicator is in the hands of users: such as loyalty, page stay time, click depth, website bounce rate, and PV value, all can fully reflect whether the website is excellent! Today's article will explain in detail the website bounce rate and PV value. Can your website pass?

Jump out rate:

The bounce rate is the percentage of the number of visits that leave after only visiting the entry page versus the total number of visits generated. What is the bounce rate of a website to pass?

Information content station: 40-60%, B2BB2C category: 20-40% Service website: 10-30% Service website, simple landing page: 70-90%.

Browse PV:

PV(page view) refers to page views and is usually the main indicator for measuring an online news channel or website or even an online news item. The PV value is a further feedback on the bounce rate. We can even see what the average page views are on which page. So how much is PV normal?

We can understand it this way. If the PV volume: UV volume is 1, then it means that the visitor just looked at a page and left your website. How much significance does such a website have? Just like when we visit Jingdong or Tmall, this will not happen. At the same time, if all users are like this, your website's bounce rate will be 100%.

When the above two are combined to evaluate, you can fully see the quality of the website, whether it is enough to attract users, and whether it has ranking value! The author believes that it will be effective to increase the PV volume of the website and reduce the bounce rate:

1. The page design is clear and simple

Every customer who comes to visit your website is not here to play a maze, so you require that your website design be clear at a glance. In addition, use less Java programs. Many plug-ins require a long download time. Some websites are caused by these programs. The overall response speed of the website is very slow and the page cannot be opened. Who wants to continue browsing?

Secondly, we need to know that if other content on the website does not attract your visitors quickly, the user will slip away. So you need to filter out the less useful information and find out what information the people who visit your page are most likely to pay attention to! Otherwise, the more text on the page, the less they will see. Can we find the word "jade" among 100 "king" characters in 3 seconds?

2. Highlight the focus of the website

I looked at a website some time ago. Although it has a weight of 6, its bounce rate is very high and the PV volume is also very low. Why? It's because everything has been done, but nothing has been done well. Someone said, this is called a portal! But, students, what is the point? Don't try to meet all the requirements, because your energy is limited. Just grasp your potential customers and meet their needs, unless your team is very large and can meet all the needs of all users.

When your website refines market information and targets a certain customer group, these people will become your "dead fans" because your website is exactly the right way they taste.

3. Make a professional website

Some websites look like copycat sites at first glance. The PV of such sites will never be much higher and the bounce rate will not be low. What is professional? From the combination of color systems to the perfection of functions.

Many customers who come to me for SEO diagnosis have many dead links from the past on their pages. Why not update them? There are also some things where there is no basic contact information. How can your users contact you? Don't ignore every trivial detail, don't let these careless mistakes affect your page, face up to every small mistake, and respect every viewer.

Of course, majors are not about doing those messy "trusted certification". Is paying for professionalism? Does paying not lie? Yesterday, a customer who came to consult SEO did seven or eight certifications in one go, saying it was an investment demand. You have made ten credible certifications, but none of them are as good as a customer's true praise! Being professional and spending money on the right things is called professionalism.

4. Use some necessary skills

A: The length of a page display can be displayed indefinitely, but readers will not always pull the mouse down if they are interested. At this time, some websites with long content use "page turning":

As shown in the picture above, the article displays a paragraph and turns a page. But this page turning is also very inappropriate. We do not recommend learning, otherwise it will be counterproductive to SEO. Users 'interest in browsing pages is usually only 2-3 pages, so don't set too many pages when setting page changes. Of course, don't turn the page after saying a few words, which is undoubtedly more offensive.

B: List information on the column page:

In the past, the usual column list on a website was a title, and users could only judge the content of the page through the title. But what if it was written like this:

By publishing the introduction information to the mid-term, we have reason to believe that users can greatly increase their interest in reading through basic summaries!

Friendly reminder: If you have a lot of columns and are slow to update, it is not recommended to display the "release time" on the column page. Readers will love the new and hate the old! At the same time, we strongly encourage websites to publish more new things so that they can attract your readers for a long time.

C: Related articles, recommended articles

Many website content pages are just pieces of content, and the bounce rate of such pages is definitely very high. On the other hand, what if we post similar types of topics? Your readers will no longer have to go to other websites to continue reading.

As for recommending articles, we often recommend recommending "current column" because the user browses to the current column content page. It can be said that the content he needs to find is basically of this type. What you recommend will also be more likely to arouse users 'interest in reading.

D. Increase user control capabilities

When we go to a novel website, it usually has a "night mode" and an adjustment of the font size. This is a reflection of user control. In addition, there are also examples: user review functions, which should be a must-have for every website. However, 99% of websites are just a name for reviews.

If I read other people's comments, I will comment. If others don't comment, then I won't comment either. He Guijiang likes to read Tencent news and must read other people's comments every time. I believe many people do the same. If your website doesn't have comments, I believe it would be nice to post some comments on some popular articles with controversial types.

There is also the addition of a "slide mode" to a photo website, which is also a manifestation of user control. At the same time, increasing user control capabilities is not the only thing. For different types of websites, you can refer to those sites that are number one in the industry, and what they do in this regard is often relatively in place.

5. The value of website content

No matter how good the site itself is, if the content is not what the user wants, everything is in vain. There are three main aspects that determine the value of the content. The first aspect: whether the content information covers comprehensive coverage; the second aspect: whether the content information is professional and reliable; and the fourth aspect: whether the content information is still valid.

Usually, some websites, such as the "investment promotion" type, have a time limit. If this time exceeds, there will be no more investment promotion. Adding a "expired" label and recommending the latest investment information is much better than letting users spend time here. This is an example. There are too many different website definitions that require you to think more about it.