How to improve the Baidu inclusion page of a company's official website

1. Basic inclusion acceleration strategy

1. Proactively submit links

Submit XML sitemaps through Baidu webmaster platform and turn on automatic push function (JS code or API interface)

After the new content is released, use the manual submission tool to push it to Baidu index library 1.

2. Optimize Robots.txt configuration

Make sure core pages are not blocked incorrectly (e.g. misuse of Disallow: /)

Add Sitemap path (e.g.: Sitemap: https://xxx.com/sitemap.xml) to guide spider crawling

2. Optimization of content quality and structure

1. Original content

Avoid collection or low-quality rewriting and provide unique insights (such as industry data reports, hands-on tutorials)

The title must contain keywords of the user's search intention (such as "3 steps to solve the inclusion problem") to increase the priority of grabbing

2. Update frequency and depth

Fixed update cycle (such as 3 articles per week), covering the entire link of user needs (example: the tutorial needs to include steps, tools, and pitch-avoidance guides)

The layout of the internal chain needs to be natural. Add "Related Recommendations" and "Previous/Next" at the bottom of the article to improve the crawling depth 2

3. Key points of technology optimization

1. Website performance

Page loading speed ≤2 seconds (compress pictures and enable CDN)

Mobile terminal adaptation requires Baidu MIP verification

2. Handle duplicate content

Use 301 redirection to merge similar pages (such as old product pages to jump to new versions) 3

Label authoritative pages with Canonical tags

4. External chains and user behavior optimization

1. High-quality external chain construction

Get natural recommendations from authoritative websites in the industry (such as being invited to write a column)

Avoid purchasing low-quality external chains and giving priority to high-relevance platforms (such as linking academic forums to scientific research sites)

2. Improve user stickiness

Optimize page stay time (add interactive content such as videos/charts)

Reduce bounce rates (ensure that the first paragraph directly answers user questions)

5. Baidu algorithm adaptation (2025)

Semantic analysis optimization: Content must conform to natural language logic and avoid keyword stuffing (AI algorithm will detect content fluency)

Structured data tagging: Use Schema to label article type, author, and release time to improve summary display rate

Notes:

Different websites need targeted adjustments (enterprise website technology optimization, content website update frequency)

Regularly monitor "grab frequency" and "index amount" data through Baidu webmaster tools to fix grab abnormalities in a targeted manner

If the inclusion is still unsatisfactory, it is recommended to check the server log to analyze spider access records and check for IP blocking or crawling obstacles.