Search engine-friendly website structure
To optimize the site, the most important thing is to optimize the website structure. Before optimizing your website structure, you must know what kind of website structure is search engine friendly. When looking at a website from the perspective of a search engine, what problems will you encounter when grabbing, including, and ranking websites? By solving these problems for search engines, such a website must be very friendly to search engines.
1. Can search engine spiders find web pages?
In order for search engines to find the home page of a website, there must be external links connected to the home page. After finding the home page, the spider follows the internal links to find deeper content pages. Therefore, the website is required to have a good structure, be logical, and all pages can be achieved through ordinary HTML links that can crawl. Search engine spiders such as JavaScript links and links in Flash generally cannot track and crawl, which will cause inclusion problems.
All pages of the website should not be too far away from the home page, preferably within four or five clicks. To be included by search engines, pages need to have the most basic weights. A good website link structure can appropriately transfer weights so that as many pages as possible can reach the inclusion threshold.
2. Can I crawl page content after arriving at the web page
The discovered URL must be crawlable. Dynamic database generation, URLs with too many parameters, Sessi on ID, entire pages are Flash, frames, suspicious turns, large amounts of copied content, etc. may all keep search engines away.
3 . The home page of the website must have the latest content and increase the weight of new articles.
The latest content produced by a website should be displayed as much as possible on the front page. This is like an organic group showing its latest results and content to the world and search engines. This is conducive to the inclusion of search engines and also allows users and search engines to know that this is a ldquo; liverdquo; website, search engines will naturally like a ldquo; liverdquo; website. (A website with new content updates is certainly better than a website that remains unchanged for a century).
A search-engine-friendly website structure can bring a lot of help to website rankings. A high website ranking means that the traffic introduced through search engines will also increase.
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